The modern farmer faces a constant battle for survival.
Not only do farmers and their families cope with everything nature throws at them, they have to meet the challenges presented by technology, the environment and the way society raises the bar on farming methods.
Despite these obstacles and through innovation, courage and sheer commitment, farmers and their businesses continue to thrive in New Zealand.
Author and photographer Ross Hyland toured New Zealand in search of the farms and farming families who are setting the standard for excellence.
Join him as he finds those who so admirably represent our land our people …
Ross Hyland has been involved in agriculture across New Zealand for well over forty years as a farmer, agri-businessman and feed miller.
He has been a director with Lincoln Agritech, sat on the University’s Research and Commercialisation committee and Chaired the Lincoln University farms committee tasked with re-invigorating the University’s engagement with the farming community. He chairs the University of Auckland’s AgriTech and FoodTech commercialisation team.
Ross was also the principal author of the red meat industry’s ‘Pathways to Long-term Sustainability’ report in 2015.
Author: Ross Hyland
Hardback with jacket, 272 pages
20.6cm x 29.7cm portrait
RRP NZ$59.99 inc. GST
Trade inquiries for distribution: David Bateman Ltd, Auckland, New Zealand.