Tag Archives: Business

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The Desk Closest to the Door

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by Mike Brunel

Working in media is a tough job — one of the toughest in sales. The competition is fierce. And it gets tougher every year. It does not have to be that way — there’s a solution. With the help of this book, media sales expert Mike Brunel will show you how to become an exceptional media salesperson. You’ll learn:

■ How to launch your media career and be writing sales orders in less than seven days.

■ The 9 mistakes rookies make and what the professionals do differently.

■ How to build a million dollar client list by knowing the five types of client lists.

■ The art of building repeat business.

■ The difference between types of advertising.

■ Three ways to stand out from your colleagues and a secret they’ll never know.

■ How to create free information that’ll be valued by your clients.

■ The secret to making effective presentations that clinch the sale.

In The Desk Closest to the Door, Mike Brunel debunks some of myths about selling direct media and provides practical tools you can use straight away to build your sales career.

What the reviewers say

‘Mike Brunel is one of the most respected sales gurus in the world today … I recommend Mike’s book to any salesperson working in any medium, in any size of market, anywhere in the world.’ – Doug Gold, founder, NRS Media.

Mike Brunel

Mike Brunel

About the author

Mike Brunel is an international sales consultant, helping global companies improve how their teams perform in competitive industries such as media. He lives in Wellington, New Zealand.

An ebook edition of this book is available at Amazon.com.

AmazonCom

Specifications
Author: Mike Brunel

ISBN: 978-0-9864684-9-0

Hardback, 96 pages

14cm x 21cm (portrait)

RRP NZ$29.99

For trade sales of this title, please contact Hurricane Press.


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No More Square Pegs

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by Rob McKay

Hiring staff is a chore. It takes time, it costs money and it’s usually hard work. So it’s no wonder New Zealand managers too often hire the wrong people, pushing square pegs into round holes.

These people — the misfit employees and the misguided managers who hire them — destroy the value in their business. The best way to avoid these disasters is to understand why they happen and how to avoid them.

No More Square Pegs reveals the secrets to hiring the right people first time, as employment specialist Rob McKay shares his 7–step guide for finding winners.

What the reviewers say

‘Compulsive reading for all who hire . . . the strategies in this book saved me so many times.’ — Brent Impey, former CEO, Mediaworks.

‘Great practical advice, easy to read and seriously handy.’ — Marc Burns, General Manager Human Resources, Canon NZ.

‘If you’re responsible for hiring staff, read this book now.’ — Diane Foreman, CEO Emerald Group and 2009 NZ Entrepreneur of the Year.

‘I have become a firm advocate of using psychometric testing. Why? Because it works! Chapter 6 is a must read.’— Sir David Levene, Chairman Quadrant Properties, and laureate of NZ Business Hall of Fame.

‘A brilliant tool for managers new to recruiting.’ — Marilyn Manning, Human Resources Manager, Les Mills New Zealand.

‘Gives clear appropriate information in a directly useable form. Definitely one for the corporate bookshelp.’ — Ruth Kim, Team Leader for HR Reporting, Department of Corrections.

Rob McKay

Rob McKay

About the author

Rob McKay is a psychologist and a leading authority on how to find the right person for the right job. He’s a successful owner of recruitment and media businesses and lives in Wanaka, New Zealand.

An ebook edition of this book is available at Amazon.com.

AmazonCom

Specifications
Author: Rob McKay

ISBN: 978-0-9864684-5-2

Hardback, 144 pages

14cm x 21cm (portrait)

RRP NZ$29.99

For trade sales of this title, please contact Hurricane Press.