Tag Archives: agribusiness

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New volume captures the essence of rural New Zealand

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Agribusiness specialist Ross Hyland is passionate about farming and farmers.

His coffee table book Our Land Our People visits more than 20 innovative farms throughout New Zealand, searching for stories behind them and explaining why they are examples of farming excellence.

Hyland’s words and photographs capture the essence of rural New Zealand.

More details about Our Land Our People are here.

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Our Land Our People

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by Ross Hyland

The modern farmer faces a constant battle for survival.

Not only do farmers and their families cope with everything nature throws at them, they have to meet the challenges presented by technology, the environment and the way society raises the bar on farming methods.

Despite these obstacles and through innovation, courage and sheer commitment, farmers and their businesses continue to thrive in New Zealand.

Author and photographer Ross Hyland toured New Zealand in search of the farms and farming families who are setting the standard for excellence.

Join him as he finds those who so admirably represent our land our people …

About the author

Ross Hyland has been involved in agriculture across New Zealand for well over forty years as a farmer, agri-businessman and feed miller.

He has been a director with Lincoln Agritech, sat on the University’s Research and Commercialisation committee and Chaired the Lincoln University farms committee tasked with re-invigorating the University’s engagement with the farming community. He chairs the University of Auckland’s AgriTech and FoodTech commercialisation team.

Ross was also the principal author of the red meat industry’s ‘Pathways to Long-term Sustainability’ report in 2015.


Author: Ross Hyland

ISBN: 978-0-47343360-4

Hardback with jacket, 272 pages

20.6cm x 29.7cm portrait

RRP NZ$59.99 inc. GST

Trade inquiries for distribution: David Bateman Ltd, Auckland, New Zealand.